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Maclay Properties Company has specialized in project leasing for the
past 25 years. The company has represented such landlords as Principal Financial
Group, Chase Bank, Nations Bank, Guaranty Federal Bank, and Northwestern National
Insurance. The company's success in project leasing comes from working
the fundamentals - Cold calling
- Target mailings
- Advertising
- Referrals from existing tenants
- Broker Networking
Prior
to actually beginning the marketing program it is important for us to focus on
the benefits of the property you are leasing. Maclay Properties Company
will analyze the market area in which your property is located in order to determine:
- How should your property be positioned within the market?
- Which tenants
(prospects) should be targeted for your property?
Factors include
the occupancy rate and rental rates within the market as well as the age and physical
condition of competing properties. Once these factors have been determined we
will develop a leasing plan based on the strengths of the property within its
market. Regular contact with the property owner is important. The property
owner needs to know which tenants have been contacted and the results of those
contacts. This ensures that decisions can be made quickly based on up-to-date
knowledge and information. Communication with tenants, brokers,
and the property owner, leads to results. |